Tech Sponsors ‘cool schools’

Although the state continues to make budget cuts, the Tech Marketing Department still has a job to do.
A partnership with the Office of Admissions has led to sponsorship of “cool schools,” a segment featured on Nashville’s Channel 4 News. Middle Tennessee high schools are taped spotlighting their programs every Friday from 4: 30 a.m. to 7 a.m. The segment is hosted by Aaron Solomon and the Channel 4 Snow Bird.
“We just want to be a part of something that is so positive for the kids,” said James Gray, admissions associate director.
Tech has already visited two “cool schools,” with WSMV and plans to attend the remaining four schools to be featured this semester.
“It’s a joint effort between marketing and admissions,” Gray said.
The Office of Admissions and the Marketing Department equally split the funding of the $8000 sponsorship.
Why would the University spend money on this effort during tight budget times?
According to Marketing Director Bobbie Maynard this investment includes visits to six schools, Tech’s commercial airing once an hour during the morning broadcast, advertising on the WSMV web site with corresponding web banners, and access to prospective Tech students.
“It’s a great exclusive recruiting opportunity,” Maynard said.
Tech informational booths are located in the “cool schools” on the day of the broadcast so that students are able to learn more about the university.
For more information about “cool schools” visit http://www.wsmv.com/schools/index.html.